The Power of Four

Why Your Packaging Matters More Than Ever in the Age of Unboxing Videos

Think about the last time you received a package that really impressed you. Maybe it arrived in a matte black box with crisp white lettering, sealed with custom tape, or  it had custom inserts that made the product feel like a gift. Maybe it was the kind of packaging you’d be proud to show off—or even film a video about.

That’s the power of packaging in 2025. It’s not just about getting your product from A to B anymore. It’s about making a lasting impression from the moment it hits your customer’s doorstep. And in the age of unboxing videos, that moment has become more important, and more visible, than ever before.

Let’s break down why your packaging matters now more than ever, and how to turn every shipment into a brand-building opportunity.

First Impressions Happen at the Doorstep

If your product is sold online, your packaging is the first physical touchpoint of your brand. In retail, it’s what makes a product stand out on a crowded shelf. But in the world of YouTube, TikTok, and Instagram, packaging is also part of the show.

Unboxing videos rack up millions of views each year. Influencers and everyday customers alike are filming themselves opening packages. That means your box is on camera, sometimes before the product even is.

Here’s the thing: customers notice everything. The texture of the corrugate. The cleanliness of the folds. Whether the graphics pop or look dull. And the moment something feels “cheap” or carelessly made, it undercuts your brand story.

 

Why Packaging Quality Shapes Perception

When your packaging arrives looking sharp and precisely constructed, it instantly signals care, consistency, and quality. Every detail matters: crisp edges, smooth printing, clean folds, and materials that feel substantial in-hand. These are the cues your customer picks up on, consciously or not, that shape how they perceive your product and your brand.

At President Container Group, we engineer packaging that performs beautifully inside and out. From precision printing to structural integrity, we combine durability with design to ensure your packaging not only protects but elevates. Because in a world where unboxing is often public,  every delivery is a chance to impress.

 

Smart, Branded Packaging Makes All the Difference

If the box is a stage, the unboxing experience is the show—and it all starts with smart design.

At PCG, we’re known for being responsive and flexible, whether you’re developing an evergreen box that works year-round or launching a limited-run seasonal promotion. Our team regularly helps customers bring new packaging to market quickly, with fast turnarounds and reliable execution.

Beyond structure, branding is what turns a box into a brand asset. Thoughtful details like custom tape, interior or exterior printing, and clever flap messages show customers you care. These small touches build trust, spark joy, and sometimes, they even make it onto camera.

In a sea of competitors, your box is one of the few assets you fully control. It’s a chance to stand out and reinforce that your product is worth the premium.

 

What to Look for in a Packaging Partner

Here’s a quick checklist to consider when evaluating your current packaging supplier:

  • Do they understand your brand—not just your dimensions?
  • Are they vertically integrated, or are you coordinating multiple vendors?
  • Can they ensure quality, at scale, with the right certifications?
  • Are they a partner, or just a provider?

At PCG, we operate one of the largest corrugated manufacturing plants in the Northeast, and manage everything from custom printing to inventory stocking to full-service fulfillment. We help you think outside the box, by thinking about it first.

 

The Bottom Line: Your Packaging Is a Brand Asset

Packaging is a conversion tool. It’s a customer retention tool. It’s a content engine.

In a world where your customers film their experiences, you have a golden opportunity to create packaging that surprises, delights, and performs. From the warehouse to the doorstep, and sometimes, to the internet, your packaging has the power to do more.

Let’s build packaging that protects your product and amplifies your brand. Request a quote today